IMDb launches AVoD service in US

CREDIT Courtesy of IMDb

IMDb has announced that it is launching a new video streaming service in the U.S. called Freedive.

The users would be able to watch their favorite movies from the list using their Internet-connected computers, laptops, mobile browsers and also through their Amazon devices.

Since the service is ad-supported, it doesn't require a subscription.

IMDb CEO Col Needham said in a press release states that this is the season when customers are relying more on IMDb for movies and TV shows to decide what to watch. The service will include Amazon's "X-Ray" feature, which allows users to dig into details about the cast, crew, soundtracks and other information.

"Titles licensed for Freedive come from studios and networks including CBS, NBCUniversal Television, Sony Pictures Entertainment/Columbia Pictures, Newmarket Films, Warner Bros".

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IMDb has today announced a new, free and ad-supported streaming service called "Freedive", though it has a rather small offering and is US-only for now.

Freedive will expand upon the short-form original series, trailers and celebrity interviews that IMDb is now offering.

IMDb says the Freedive catalogue will continue to evolve, with new titles added regularly. IMDb also plans to make it available on mobile devices via the IMDb app. Those visitors now see direct links to view the select movies and shows that are carried by the new streaming service. He also assured that the company will not stop in enhancing IMDb Freedive according to customers' feedbacks.

Freedive's arrival comes as somewhat of a surprise. Viewers simply need to create a free IMDb account to begin watching. It mostly houses content that is at least a couple of years old like Momento, The Bachelor and IMDb's own Originals such as The IMDb Show. Freedive represents a bigger push to monetize video content with full-length movies and hit TV shows.

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