Pretend you've got Prime with Amazon's free holiday shipping promo

Amazon will offer free shipping on holiday purchases

This is the first time Amazon is offering such an offer, though the company had free shipping for orders over $25 a year ago.

Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.

Typically, Amazon has a $25 minimum order amount for non-Prime members to get free shipping.

Considering Amazon is already offering Early Black Friday deals every day, this offer could not come at a better time for those who do not have an Amazon Prime Membership. The company's help page for the new program has the fine print: "With free shipping, your order will be delivered 5-8 business days after all your items are available to ship, including pre-order items".

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A day after Target's announcement, a public-relations firm hired by Amazon had sent journalists an email detailing the company's own delivery perks, a rundown that primarily listed features of the paid Prime program.

It may be because Amazon felt the need to compete with big box stores who are also offered free shipping promotions. It's the first time Amazon has made such an offer without a minimum order requirement.

As part of the Black Friday event, Amazon will offer "Deals of the Day" throughout that will see dramatic price cuts on "must-have electronics, toys and fashion to sports, beauty, home items and more".

Amazon UK is promising customers "more deals than ever before" and, the shopping giant has even introduced a new "AR View" so customers can view products in situ before they purchase, via the Amazon App. And even beyond groceries, Prime members can use Prime Now to get one- and two-hour delivery on tens of thousands of items across dozens of categories in 30 major cities, ideal for last minute parties, gifts or travel.

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