Adam Mosseri to head Instagram

Facebook Inc. Adam Mosseri center poses for

For Krieger and Systrom's part, the co-founders vaguely addressed the controversy with a somewhat weak vote of confidence in their blog post.

Mosseri, who was the vice president of product till his promotion, began his career as a designer and joined the Facebook design team in 2008.

In a press release, Krieger and Systrom formally announced their departure from Instagram, placing emphasis on Mosseri's qualifications as their replacement. Though Mosseri had recently moved over to Instagram during Facebook's larger executive shakeup, he is most known for his prior role running Facebook's News Feed. In a blog post, Systrom said he and Krieger were taking some time off to "explore our curiosity and creativity again".

The new head will be tasked with rebuilding the company's executive team, and will hire new heads of engineering, product, and operations. Instagram, being Facebook's fastest-growing revenue generator, is a vast resource of untapped potential, something that multiple reports suggest Mark Zuckerberg has been increasingly looking to tap. Even more so, since their exit followed in the footsteps of Jan Koum, co-founder of Facebook-owned messaging app WhatsApp, over his very obvious disagreements with Facebook's approach to user privacy and data sharing.

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While Facebook acknowledged, in an off the cuff manner, that people were interested in how Instagram would be run going forward, the firm simply said "the most important thing is keeping our community - all of you - front and centre in all that Instagram does".

Mosseri replaces Instagram co-founders Kevin Systrom and Mike Krieger who abruptly announced their departure in September.

The founders, and Mosseri himself, sought to reassure users that Mosseri will "hold true" to Instagram's values and community.

In any case, it's become clear that Facebook has increasingly leaned on Instagram as its main product has come under fire for everything from abetting election interference to fueling genocide in Myanmar.

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