Apple to unveil new iPhones, revamped iPads and more on Wednesday

Bigger battery

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently.

The iPhone XS and XS Max build upon the iPhone X, announced a year ago, by introducing larger screens and a new 7-nanometer chip called A12 Bionic, aimed at faster app processing. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

The iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT) RED for $749.

"While the iPhone XS has a 5.8" super retina display, the XS Max is 6.5" super retina display.

Last year, Apple put the iPhone X on sale in early November, nearly two months after it was unveiled.

CBS adds that "analysts at UBS predict the new iPhone models will come in at base prices of $699, $969 and $1,069, according to a research note this week".

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The brand new "iPhone XR" is an alternative to the new iPhone XS and iPhone XS Max and has a few differences that make it slightly more affordable. It also will have a bigger battery and longer battery life than the iPhone Xs, but is otherwise identical in terms of features. The iPhone Xr on the other hand has a single 12MP wide-angle lens on the rear. It supports dual SIM, by introducing the eSIM.

The popular company excitingly announced the new products along with other impressive products at their annual press event on September 12, which took place in the Steve Jobs Theater at the company's Apple Park headquarters in Cupertino, CA.

More importantly, T-Mobile has already spent a huge amount of money acquiring and building out its 600MHz spectrum, and all of that will be wasted if the most popular smartphones don't support it. Apple snubbed T-Mobile and band 71 with last year's iPhones, and there was some concern that the same thing would happen next year. In terms of feature fragmentation, Apple had been doing what Google couldn't when it came to ensuring almost every device had the same (or comparable) hardware. New technology in the form of the iPhone's True Depth cameras delayed the launch to November.

All three devices also come with a more powerful "A12 Bionic" processor which allows developers to build more sophisticated video games, augmented reality experiences and other apps with real-time features that couldn't previously run on a mobile device.

The last time Apple launched a lower-cost version of the iPhone was the iPhone 5c in 2013, when it took the innards of the previous generation's iPhone 5 and wrapped it in a plastic body. Both the iPhones will be available for pre-order starting September 14 and will ship starting September 21.

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