Apple unveils new iPhones today

While we know a lot about Apple's new iPhones we still have no idea what the pricing will be. The company recently became the first public USA company to hit a market value of $1 trillion and remains atop the Forbes list of most valuable brands.

This year, Apple is making it easier than ever before to watch the Apple iPhone event.

Apple has sold more than a billion iPhones since the first model was unveiled by late co-founder Steve Jobs in 2007.

Moving iPhone assembly from China to the US would raise Apple's labor costs, which would put the company under pressure to raise prices on consumers.

Apple, a Cupertino-based tech giant will be commencing the gather round event today wherein the company is expected to roll-out new range of iPhones globally.

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We're also expecting to see a new and improved Apple Watch with an edge-to-edge display; updated, waterproof AirPods; and the possibility of an improved MacBook Air.

The iPhone Xs Max, on the other hand, features a 6.5-inch Super Retina OLED display at 2,688 x 1,242 resolution with 3.3 million pixels (but still 458 ppi).

Apple's smartphone segment is its most significant revenue driver, accounting for more than 60 percent of the company's revenue in fiscal 2017.

Apple uses the S suffix when it upgrades components but leaves the exterior of a phone the same. 2018 may also be the year Apple finally launches a dual-SIM iPhone model, though that may be limited to just the Chinese market. In addition to 64GB and 256GB models, Apple will also offer a 512GB model.

But Australia has been a loyal market for Apple. The company may also announce a new smartwatch. The 5.8-inch iPhone X replacement has always been known as iPhone XS, but the largest of the threesome has been called either iPhone XS Plus or iPhone XS Max. Shares of Garmin Ltd lost some earlier gains and were flat in midday NY trade.

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