New season, new controversy in NFL — IN Focus

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Earlier this week, former San Francisco 49ers quarterback Colin Kaepernick was revealed as the face of Nike's latest "Just Do It" campaign, celebrating the 30th anniversary of the advertising slogan that has become synonymous with the sportswear brand. Similarly, Tiger Woods, who has been with Nike since 1996, said the ad was "a handsome spot".

Two colleges have apparently chose to end their partnership with Nike following the brand's decision to name Colin Kaepernick the face of the "Just Do It" 30th anniversary campaign.

Kaepernick had gained notoriety in the NFL for being the first player to take a knee during the American national anthem in protest over racial injustice and police brutality in the country.

Soon after, the protest movement caught fire as dozens of players across the league began either kneeling or raising their fists in protest.

"Nike is getting absolutely killed with anger and boycotts", Trump tweeted.

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"What was Nike thinking?" the president wondered on Twitter shortly before 7 a.m.

According to Market Watch, after an initial dip, Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday.

Responses to the ads sparked debate about whether Nike had bitten off more than it could chew when the company chose to make its relationship with Kaepernick public or had simply made a good business decision. However, Nike quickly bounced back, with online sales rising 31 percent. I don't think it's appropriate what they did, ' Trump said.

Iguodala, a long-time Nike athlete, has never been shy in speaking about social issues, and this isn't the first time he's shown his support for Kaepernick and the brand and what they stand for. Woods, who has played golf with Trump (as well as three other presidents) tried to avoid controversy by saying it was important to "respect the office".

"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", she said. Some fans responded to Kaepernick's sponsorship deal by cutting or burning gear with Nike's signature swoosh logo. I don't think it's appropriate.

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