Ottawa brewer not interested in tapping into buck-a-beer

Premier Doug Ford has said bringing back buck a beer would allow more competition in the beer market

Brewers would not be required to charge less, however, and the lower minimum price would not apply to draft beer, nor would it include the bottle deposit.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said, calling the move a "win-win".

"We promised buck-a-beer and we're delivering on our campaign promise", he added. But other Ontario craft breweries have made it clear that they have no intention to take part in the program, with Great Lakes Brewery posting on Twitter that they "believe in our brands, take pride in our quality and firmly feel that are current prices are very fair", and Hometown Brew Co. stating that they value "quality & sustainability above all else".

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

Outside the brewery Tuesday, people gathered to protest the buck-a-beer program and other changes made by the Ford Government.

The source said the government hopes to get brewers on board by launching what it calls a "buck-a-beer challenge" with incentives for those who cut prices to $1.

The Progressive Conservative plan will lower the minimum price of a bottle or can of beer to $1.00 from $1.25 starting August 27.

"To be honest, I don't think it's going to affect us a whole lot", he said.

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"You couldn't be more tone deaf on this subject", Portelance wrote. Each type has a different audience, and the $1 beer price caters to just one of those audiences, he suggested.

Ford said that throughout the year, brewers who do drop their prices will be eligible for limited time discounts, ads in LCBO flyers and in-store promotions such as end-of-aisle features or extended shelves.

Taxes on alcohol sales in Canada have been steadily increasing for decades, with the most recent hike happening in April 2018 when the federal government raised taxes on local and imported beer by two per cent.

In reality, Saunders said, small brewers like his simply won't be able to afford selling beer for $1.

The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.

"Nobody can make beer at $1 a bottle with the Ontario and federal taxes as they are".

Breweries in the province have also been outspoken against the challenge.

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