Academy Awards To Introduce New Category For "Outstanding Achievement In Popular Film"

The Academy of Motion Picture Arts & Sciences announced Wednesday morning that the prestigious award show is going to be making some changes, including a new category that will be centered around "achievement in popular film".

The changes follow an uneasy period for the Oscars, after the four-hour long 91st Academy Awards attracted only 26.5m viewers, a drop of 19% since the previous year and the first time in a decade ratings had dropped below 30m.

In a letter to members of the Academy, the organization's board of.

From next year, there will be an award for outstanding achievement in popular film, the first time a new Oscar has been introduced since best animated film in 2001.

The change is one of three new tweaks that the Academy have made to their annual award show - including moving the date forward a few weeks (which will no doubt have a knock-on affect on the BAFTA ceremony) and shortening the TV broadcast to three hours to make the event more accessible for viewers around the world.

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Almost a decade after expanding its Best Picture category to include up to 10 nominees in an effort to feature a wider variety of films, the Academy of Motion Picture Arts and Sciences is making another big change that could mean more spotlight time for genre films and blockbusters. Hosted by Jimmy Kimmel, the ceremony also clocked it at almost four hours, making it the longest show in over a decade. Eligibility requirements for the popular film category will be forthcoming.

-And starting in 2020, the telecast will move up to an earlier date, most likely to the chagrin of The Hollywood Foreign Press Association, shifting from February 23rd to Sunday, February 9, 2020. Specific categories will be determined at a later date, but the winning moments will be edited and aired in a later broadcast. The Board of Governors took this charge seriously.

The Academy also mentioned that the 2020 Oscars will be airing weeks earlier than usual on February 8.

While none of the 24 awards will be axed completely some will be shifted to commercial breaks. The People's Choice Awards already exist, and most "popular" films already get one award: money.

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