IHOP admits to faking IHOb name change for publicity

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

The reveal comes just a month after IHOP claimed it was changing its name to IHOb to show how serious it was about the new Ultimate Steakburgers menu.

However, IHOP's rebranding effort did not create a significant increase in the company's purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain, YouGov found.

Hollis JohnsonIHOP is officially back to its original identity as the International House of Pancakes.

IHOb is back to being IHOP.

Sacha Baron Cohen’s new Showtime series premieres this Sunday
Cheney was asked by a thickly-accented voice off-camera: 'Is it possible to sign my waterboard kit?' This is gonna be a good 'un. It is unclear how much Baron Cohen's new show will focus on the Trump administration.

Orange Is the New Black Season 6 Trailer
There are new factions to be dealt with, new problems to be overcome, and, from the looks of it, the usual blend of drama and comedy.

The Digest: Starbucks Is Replacing Plastic Straws With "Sippy Cups" for Adults
Starbucks says it will serve drinks with lids that resemble sippy-cup openings instead of with plastic straws . On July 1, Seattle became the first US city to ban plastic straws, spoons, forks and knives.

Remember all that drama over IHOP changing its name to IHOb? The giveaway is in celebration of its 60th birthday. The internet was outraged at the move, either because of IHOP betraying its initial goal as a pancake emporium or that it was just some kind of elaborate marketing scheme. And, IHOP never took pancakes off the menu.

Pancakes and burgers coexist in harmony. "So, we went bold with the campaign".

IHOP is back after a brief but purposeful name change, and the restaurant chain is apologizing to customers for the ruse with cheap pancakes! In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it".

'You can only pretend not to be a pancake for so long, ' the IHOP account tweeted to one customer.

Related news:

Hot News

isis-killer-beheading-video-story-top Croatia vs. England preview, time, how to watch
Jul 11, 2018 - 02:17
Their one defeat came against Belgium in their final group game, in a match between two essentially reserve sides. Southgate has been just the voice of reason England have needed to prevent anyone from getting too carried away.

isis-killer-beheading-video-story-top Feds on track to reunite 54 of 102 illegal immigrant families
Jul 11, 2018 - 02:14
The reunification for families in which parents were already deported or released will take longer, the government said. They come amid a tide of national and worldwide outrage over such young children being taken from their parents.

isis-killer-beheading-video-story-top Trump's Supreme Court Pick Woos Senators Amid Partisan Storm
Jul 11, 2018 - 01:44
Collins, a moderate Republican, has generally supported court nominees put forth by Republican presidents. It's unclear what evidence there is for that, other than Trump's promise to appoint anti-abortion judges.

isis-killer-beheading-video-story-top Is this old Harry Kane photo a sign that it's coming home?
Jul 10, 2018 - 04:16
He believes Kane's "mentality" mimicked that of Wilkinson, who famously kicked England to glory at the Rugby World Cup in 2003. Harry Maguire's goal against Sweden came from a set piece.

isis-killer-beheading-video-story-top Salah and Mane to be on Liverpool's American tour Klopp confirms
Jul 10, 2018 - 03:58
I said , what? because in the game, from my position that situation is not very good to see: 'maybe there was contact or not. It's really not important what the people say.

isis-killer-beheading-video-story-top Murder inquiry as United Kingdom woman exposed to nerve agent Novichok dies
Jul 10, 2018 - 03:47
Mr Basu said detectives will continue with their "painstaking and meticulous work to gather all the available evidence". Britain has notified the global chemical weapons watchdog, the Organisation for the Prohibition of Chemical Weapons.

isis-killer-beheading-video-story-top Jobless rate for Latino Americans fell to record low in June
Jul 10, 2018 - 03:25
Nearly half of June's construction jobs increase (+13,000) occurred in the "heavy and civil engineering" category, +6,000. Black unemployment remains around historical lows ( 6.5 percent ) after repeatedly breaking records over the past year.

isis-killer-beheading-video-story-top Trump's Four 'Winners': Dems and Reps Brace for Supreme Court Battle Royale
Jul 10, 2018 - 03:20
While that argument won't sway Republicans, their strategy could stiffen Democratic resolve to oppose the nominee. Immediately after President Trump's decision Monday night, the group will launch a $1.4 million ad campaign.

isis-killer-beheading-video-story-top Croatia sack staff member Ognjen Vukojevic over 'glory to Ukraine' message
Jul 10, 2018 - 03:10
Both Vukojevic and the 29-year-old Vida previously played for Ukrainian club Dynamo Kiev. Croatia play England in the semifinals in Moscow on Wednesday.

isis-killer-beheading-video-story-top Fernando Hierro steps down as Spain manager after four games in charge
Jul 10, 2018 - 03:06
Belgium gaffer Roberto Martinez was tipped to manage his country having guided the Red Devils to the World Cup semi-finals. Molina, 47, is a former Spanish national goalkeeper and also played for Atletico Madrid and Deportivo de la Coruna.

isis-killer-beheading-video-story-top Hsieh stunned at ‘amazing’ win over Halep
Jul 10, 2018 - 03:04
With Halep out, none from the top 5 seeds would make it to the round of 16, the first time ever in the Wimbledon history. Del Potro next meets France's Gilles Simon, who defeated Matt Ebden of Australia 6-1 6-7 (3/7) 6-3 7-6 (7/2).

isis-killer-beheading-video-story-top Three Lions tops Big Top 40 chart after England's win against Sweden
Jul 10, 2018 - 03:02
A file photo dated 18 June 1996 of former England midfielder Paul Gascoigne in action. Baddiiel, Skinner and The Lightning seeds score top place following England win .

isis-killer-beheading-video-story-top Indian Supreme Court orders Nirbhaya's rapists to hang
Jul 10, 2018 - 02:58
A fast track court had covicted four to death in less than year after the brutal gang-rape and murder of the paramedic student. The four convicts-Mukesh, Pawan, Vinay and Akshay-were awarded death sentence by a Delhi trial court in 2013.

isis-killer-beheading-video-story-top Zverev completes delayed match in five sets for Wimbledon progress
Jul 10, 2018 - 02:52
If I don't play sport, I eat two kilograms a day'. "If I feel better, it might be two.' I thought I'd go out there and try". I'll do the best I can to prepare myself for the hard courts now'.

isis-killer-beheading-video-story-top Ethics review sought as ex-coaches at Ohio defend Jordan
Jul 10, 2018 - 02:03
Jim Jordan , a powerful conservative on Capitol Hill who's considered a possible future speaker of the House. And then actually admitting that "Well you know maybe I heard it and it was just kind of locker room talk".