IHOP admits to faking IHOb name change for publicity

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

The reveal comes just a month after IHOP claimed it was changing its name to IHOb to show how serious it was about the new Ultimate Steakburgers menu.

However, IHOP's rebranding effort did not create a significant increase in the company's purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain, YouGov found.

Hollis JohnsonIHOP is officially back to its original identity as the International House of Pancakes.

IHOb is back to being IHOP.

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Remember all that drama over IHOP changing its name to IHOb? The giveaway is in celebration of its 60th birthday. The internet was outraged at the move, either because of IHOP betraying its initial goal as a pancake emporium or that it was just some kind of elaborate marketing scheme. And, IHOP never took pancakes off the menu.

Pancakes and burgers coexist in harmony. "So, we went bold with the campaign".

IHOP is back after a brief but purposeful name change, and the restaurant chain is apologizing to customers for the ruse with cheap pancakes! In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it".

'You can only pretend not to be a pancake for so long, ' the IHOP account tweeted to one customer.

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