Facebook's Instagram has more than a billion users

Instagram’s “IGTV” video hub for creators launches tomorrow		
		
	Josh Constine

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"IGTV is focused on the creators you love most and already follow on Instagram". As was rumored, videos on IGTV can be up to an hour long.

Instagram also promises that anyone can be a creator on IGTV. The IGTV app starts playing as soon as you open the application. Users can follow different channels, and they swipe up to switch between the channels they follow as well as "for you" suggestions and "continue watching". As the name suggests, this is their attempt at TV, which really just means long-form video is coming to Instagram, as well as a stand-alone IGTV app.

This new feature will put Instagram in direct competition with YouTube and will no doubt help the social app to lure over all those original content creators.

At the same time, Instagram has introduced its new long-form video app called IGTV.

IGTV app for iPhone and Android are available to download right now from App Store and Google Play. Some content is viewable on the Instagram app, but only for selected content creators.

"How we watch is changing quickly but what we watch is changing too", Systrom said, pointing out the growing popularity of contents by the exponentially-growing number of creators.

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Some more on the new service. The photo-sharing app, which Facebook acquired in 2012 for US$715 million, also has an audience that skews younger, and is used to watching video on mobile devices. IGTV enables users to shoot video vertically, the orientation people hold their phones most of the time.

If you want to post a video using the IGTV mobile app, the video must be in MP4 file format, up to 650MB in size, and between 15 seconds and 10 minutes long. Facebook itself has tried to do the same thing and largely failed, but could Instagram fare better with IGTV and its existing crowd of Insta-celebs?

You can access IGTV two ways.

Instagram today is finally taking on YouTube and Snapchat's Discover with a dedicated app - IGTV. However, larger accounts and verified accounts can upload videos up to 5.4GB in size and 60 minutes in length from a computer.

Of particular interest to Instagram will be those with sizeable social media following already. Instagram CEO Kevin Systrom says that this will be a "reasonable place to end up", for IGTV.

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