Oprah Winfrey Enters a Multi-Year Partnership with Apple

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Today, Apple inked its biggest deal to date, signing up none other than Oprah Winfrey for a multi-year content partnership.

The deal marks one of the first such agreements struck between Apple and a content creator. According to a report by The Hollywood Reporter, the partnership is non-exclusive as Winfrey will remain chairman and CEO of OWN, her cable network backed by Discovery.

Apple has deals with other stars including director Steven Spielberg and actresses Jennifer Aniston and Reese Witherspoon.

The news suggested Apple - which reportedly is investing $1 billion in content - is push forward as part of its effort to create a platform to challenge rivals like Netflix and Amazon in internet-based video.

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Winfrey, considered by some to be the most influential woman in the world, is perhaps best known for hosting The Oprah Winfrey Show which aired nationally from 1986 through 2011.

Winfrey recently extended her contract with OWN through 2025, so it's unclear how much time she'll devote specifically towards her Apple projects.

Netflix, the world's leading streaming entertainment provider, has also lured prolific television producers Ryan Murphy and Shonda Rhimes away from broadcast television. Winfrey will do some on-camera work and will retain ownership of all the programs, said the person, who asked not to be identified discussing details of the pact. She also produced Oscar-winning features such as Selma - which she also starred in - through her Harpo banner.

Companies like Amazon and Netflix have been aggressively pursuing top talent and locking them down with lucrative deals.

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