IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

After tantalising fans for a week, IHOP, the ubiquitous blue-roofed American chain which promises pancakes 24 hours a day, said yesterday it was changing its name to IHOb ― International House of Burgers ― in a ploy to expand its market image beyond breakfast. Wendy's dropped this burn: "Not really afraid of the burgers from a place that decided pancakes were too hard". "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

Tell Us: Will you be trying one of IHOb's burgers? After Pusha T released the scathing diss song, "The Story Of Adinon", Drake failed to respond, hiding from the public for weeks.

Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.

"As much as we love our pancakes, we'd never change our name to Whatapancake", it tweeted. Wendy's wrote. "Like that, but our cheeseburgers are still better".

But perhaps the most savage tweet of all came from Wendy herself. Or because their advertising team was super high?

World Cup organisers make final touches to Luzhniki Stadium
Chile, Ecuador and even Paraguay were considered favorites for South America's fifth spot in the World Cup. Madeline Farber is a Reporter for Fox News.

The Elder Scrolls Blades Announced For Phones
Prey is a game that launched to stellar reviews but may not have seen the amount of support one would expect of a big game. Survival is the game's central aspect, and every human you meet in this game will be an actual human being in real life.

Rafael Nadal beats Dominic Thiem for 11th French Open title
Spanish tennis genius Rafael Nadal clinched an 11th French Open against Dominic Thiem on Sunday to take his majors total to 17. Seemingly cruising to victory, that's when Nadal called for the trainer, the second time he did it at the French Open mid-game.

Meanwhile A&W chose to jokingly change turn their logo upside down too saying "we don't know what it means either".

Christopher Ruacille, a self-described regular at the Westminster IHOP, was eating French toast Monday afternoon - "just because they're so good at it" - but he said he plans to try the new burgers in the future, especially the mushroom and Swiss. It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something".

There's still no mention from McDonald's. This led to the kind of active engagement that many social media professionals dream about: comments and shares, rather than just impressions or likes. As such, they made some jokes. The new IHOb Twitter account even retweeted photos and video of a construction crew putting up the new sign in LA.

But other fast food franchises are speaking out about this letter swap.

Related news:

Hot News

isis-killer-beheading-video-story-top Why Angelina Jolie Could Lose Custody of Her Kids to Brad Pitt
Jun 13, 2018 - 15:17
It was also revealed that Jolie reads through her children's text messages and the judge has asked her to end that odd habit. Later in the month, from 8 to 14 July, Brad will be allowed to spend four consecutive days with the kids.

isis-killer-beheading-video-story-top RUBIO UNLEASHED: The Senator SLAMS Media's 'INCREDIBLE HYPOCRISY' over Trump-Kim Summit
Jun 13, 2018 - 15:08
But it's unclear if or when USA sanctions against North Korea could be lifted. They also could be replaced by other forms of training with similar costs.

isis-killer-beheading-video-story-top Trump jokes with summit photographers: Make us look ‘handsome and thin’
Jun 13, 2018 - 14:54
Later, Hunstman said that sometimes on live TV, she doesn't say things perfectly. Trump, an avid Fox & Friends viewer, has yet to comment.

isis-killer-beheading-video-story-top Marcus Rashford suffers injury ahead of England's World Cup opener
Jun 13, 2018 - 14:44
And they have chosen a song by Glasgow-born Lonnie Donegan for the dubious honour, with the track known as World Cup Willie. England boss Gareth Southgate has revealed that Marcus Rashford has sustained an injury to his knee.

Square Enix’s E3 showcase was a bust
Jun 12, 2018 - 03:57
What was Just Cause 4 doing here? Of course, we can expect another look atShadow of the Tomb Raider and Just Cause 4 . Final Fantasy XIV and Monster Hunter: World are joining up to make two groups of nerds incredibly happy.

isis-killer-beheading-video-story-top Supreme Court upholds OH voter purge. Here's how Florida does it.
Jun 12, 2018 - 03:54
It means other states are now likely to follow Ohio's lead , and may even do so in a hurry before the midterm elections. Harmon and OH civil rights groups went to court, arguing that Ohio's practice conflicted with two federal voting laws.

isis-killer-beheading-video-story-top The Quiet Man Announced For PS4 and PC By Square Enix
Jun 12, 2018 - 03:32
We already know about some of the big titles to expect, but there should be a few surprises as well ( Final Fantasy 16? ). Although it came out in Japan last year, it will finally make its way to the United States on September 4th of this year .

isis-killer-beheading-video-story-top Justice Department move on health law has risks for GOP
Jun 12, 2018 - 03:24
The Trump administration's stance is a rare departure from the Justice Department's practice of defending federal laws in court. Health insurers are now deciding whether to sell coverage in the individual market in 2019 - and what they're going to charge.

isis-killer-beheading-video-story-top Trump adviser says there’s a ‘special place in hell’ for Canadian leader
Jun 12, 2018 - 03:16
G7 leaders pose for the family photo during the G7 Summit on June 8 , 2018 in La Malbaie, Canada . He also attacked Trudeau's character, calling the Liberal Party leader meek, weak and dishonest.

isis-killer-beheading-video-story-top E3 2018: EA Origin is Getting Tiered Premium Version
Jun 12, 2018 - 03:08
The subscription service allows players to stream EA's games onto several different platforms, including mobile devices. Users also get unlimited trials of upcoming EA games, as well as five-day early access to all new titles.

isis-killer-beheading-video-story-top Bitcoin price falls 10% following hack on exchange
Jun 12, 2018 - 02:48
Coinrail confirmed that the remaining 70% had been safely moved to a cold wallet and remain unharmed. Tron, which is one of cryptocurrencies hacked this time, dropped 16.12 percent to 52 won.

isis-killer-beheading-video-story-top ‘Profound talks’: North Korean media hail Kim-Trump summit
Jun 12, 2018 - 02:32
The White House said the daylong summit would also include a working lunch and a larger meeting involving aides to both leaders. It will take place after some tension, when the nations exchanged insults, and Trump famously called Kim " little rocket man ".

isis-killer-beheading-video-story-top UK's May says Russia must change before it returns to G8
Jun 12, 2018 - 02:31
The annual G-7 summit appeared to have weathered tensions over President Donald Trump's threats of a trade war. Putin said Washington's decision to exit the agreement could "destabilize the situation" in the region.

isis-killer-beheading-video-story-top One hot party: First Boring Co. flamethrowers get picked up
Jun 12, 2018 - 02:31
The Boring Company is a tunnel construction business founded in 2016 to provide the infrastructure for an underground Hyperloop. The funds made through these "hot" sales would be, in turn, used to fund other ventures of The Boring Company.

isis-killer-beheading-video-story-top Assassin's Creed Odyssey Description Reportedly Leaks Ahead of E3 Unveiling
Jun 12, 2018 - 02:16
You'll be able to go through this odyssey as either a male protagonist named Alexios or a female protagonist named Kassandra. Assassin's Creed Odyssey leaked ahead of time , but fans will get their first official glimpse of the game at E3.