IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

After tantalising fans for a week, IHOP, the ubiquitous blue-roofed American chain which promises pancakes 24 hours a day, said yesterday it was changing its name to IHOb ― International House of Burgers ― in a ploy to expand its market image beyond breakfast. Wendy's dropped this burn: "Not really afraid of the burgers from a place that decided pancakes were too hard". "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

Tell Us: Will you be trying one of IHOb's burgers? After Pusha T released the scathing diss song, "The Story Of Adinon", Drake failed to respond, hiding from the public for weeks.

Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.

"As much as we love our pancakes, we'd never change our name to Whatapancake", it tweeted. Wendy's wrote. "Like that, but our cheeseburgers are still better".

But perhaps the most savage tweet of all came from Wendy herself. Or because their advertising team was super high?

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Meanwhile A&W chose to jokingly change turn their logo upside down too saying "we don't know what it means either".

Christopher Ruacille, a self-described regular at the Westminster IHOP, was eating French toast Monday afternoon - "just because they're so good at it" - but he said he plans to try the new burgers in the future, especially the mushroom and Swiss. It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something".

There's still no mention from McDonald's. This led to the kind of active engagement that many social media professionals dream about: comments and shares, rather than just impressions or likes. As such, they made some jokes. The new IHOb Twitter account even retweeted photos and video of a construction crew putting up the new sign in LA.

But other fast food franchises are speaking out about this letter swap.

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