Amazon Wins U.K. Broadcast Rights to Premier League

Executive Chairman of the Premier League remembers Vic Wakeling

Amazon will become the first streaming service to broadcast live football in the United Kingdom after securing rights to Premier League games from the 2019/20 season.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

Defending Premier League champions Manchester City will feature on streaming service Amazon Prime Video next season.

The remaining rights to show another two rounds of midweek games were purchased by BT Sport for £90 million (NZ$172 million), giving it 52 live matches from 2019 to 2022.

In February 2018, the League sold five of the seven packages, with Sky Sports acquiring four packages, totalling 128 matches per season, and BT Sport one package, for 32 matches per season.

It is the first time that packages of livestreaming matches have been offered by the Premier League, under a strategy introduced by the chief executive, Richard Scudamore.

In a statement, Amazon said: "This will be the first time a full round of Premier League fixtures will be broadcast live in the UK".

The structure of the deal is also a first: Amazon Prime Video subscribers will be able to binge on 10 matches played in early December, and another 10 over a long holiday weekend, at no additional cost.

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Whittaker said Amazon is buying the rights as a way to boost take-up of Prime, whose customers buy 20-times more on Amazon than "normal" Amazon customers. Fortunately Amazon Prime is considerably cheaper than both BT's or Sky's Sports packages.

The groundbreaking agreement was announced by the Premier League on Thursday.

The Premier League have confirmed that worldwide revenue is set to be distributed based on league finish, with the ratio rising from 1.6.1 to 1.8.1.

The US company is the first to break up the previous dominance of Sky and BT Sport.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

To get this price you would have to sign up for BT's most basic broadband deal and add BT Sport to the package, which would cost £30.99 a month and that one off fee of £69.99.

Amazon did not say how much it paid for its Premier League package. However, the entire auction has fallen short of the Premier League's hopes on revenue.

The Premier League have also released details of the rights deals for the Republic of Ireland.

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