FDA Cracks Down on Juul e-Cigarette Sales to Minors, Issues Warnings

JUUL Labs vapor products

In addition to the decline in the rates of teen smoking and vaping, vaping and the availability of products like Juul are helping long-term smokers of traditional cigarettes finally kick the habit.

- As e-cigarettes gain in popularity, schools in the D.C. area are having more and more trouble with students using them, sometimes right in the middle of class.

Gottlieb also said Tuesday it has issued 40 warning letters for retailers illegally selling Juul products to minors since the beginning of March.

"A lot of people are like, 'Yo, let me hit your Juul.' They will be like, 'Oh, who has one?' And they pass them around", Eddie said.

As federal health officials work to crack down on underage use of Juul, a popular e-cigarette, health experts and educators in Fort Wayne are also warning against its use. The San Francisco-based firm offers a number of products designed for tobacco as an alternative to ordinary cigarettes, including e-cigarettes and vaporizers.

An estimated 11 percent of high schoolers and 4.3 percent of middle schoolers used e-cigarettes in 2016.

"As part of the FDA's responsibility to protect kids and significantly reduce tobacco-related disease and death, these are the first steps in a new effort aimed at stopping youth use of e-cigarettes", the FDA said in a statement. This blitz, and resulting actions, should serve as notice that we will not tolerate the sale of any tobacco products to youth.

In this one, the agency is asking Juul for a slew of materials from the company, including marketing documents, research on whether certain product design features, ingredients or specifications appeal to different age groups. These sleek vapes, which are not legally available to minors, resemble flash drives, come in a wide array of flavors and contain as much nicotine per cartridge-which lasts about 200 puffs-as an entire pack of cigarettes. In a statement, Gottlieb acknowledged these characteristics may make e-cigarettes attractive to youth. But it's imperative that we figure it out, and fast.

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"A lot of times when you look at the pictures they have out there or see the products at the stores it does seem to have that appeal towards the youth", added Pinero. The company's research shows that hundreds of thousands of smokers have already switched to JUUL, and we are working to enable millions more to switch in the coming years through technological innovations.

The health department says the best way to help prevent teens from starting to smoke is to talk to them.

'These are very positive steps and demonstrate that FDA recognizes the problem of youth use is very serious, ' said Matthew Myers, of the Campaign for Tobacco-Free Kids.

"So they can use it when the teacher has got their back to the class", Sexton said.

"We're also exploring clear and meaningful measures to make tobacco products less toxic, appealing and addictive with an intense focus on youth", Gottlieb said. A recent John Hopkins Bloomberg School of Public Health survey found 81 percent of minors who now vape said their main reason for doing so is "availability of appealing flavors".

Another recent government-commissioned report found "substantial evidence" that young people who use e-cigarettes are more likely to try cigarettes. Specifically, as part of our comprehensive plan, we intend to pursue product standards and other regulations for electronic nicotine delivery systems, such as e-cigarettes, to address known hazards and concerns, including exploding batteries and accidental ingestion.

"Will kids work at trying to get stuff they can't have?"

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