Snapchat brings back chronological Stories feed for some

Kourtney Kardashian

One of the most controversial things that Snapchat has done in its history was to move from the traditional reverse chronological order to a feed that was sorted using an algorithm.

Snapchat had seen the daily active user growth sag from 17 per cent to under 3 per cent per quarter, after the launch of Facebook's Snapchat clone - Instagram stories.

We imagine most users will be thrilled about the news, as it should make the redesigned app feel a little more familiar and slightly easier to navigate.

It remains uncertain whether Snapchat is merely trying to test the old chronological order out or is committing to a full-scale switch. This order was best for people who were heavy users and wanted to catch Stories the moment they're relevant, rather than hours later.

Switching to a similar functional design has helped Instagram and Twitter boost growth.

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For the most hardcore Snapchat users who check their Snapchat constantly.

Now, however, in a turn of events, a number of users are reporting that their respective Story feeds have reverted back to the original chronological timeline, therefore avoiding any favoritism when it comes to which accounts are shown first. This update has been met with joy and gratitude and this will likely to see their closest friends' posts no matter when or how infrequently they posted.

However, some Snapchat users' Friends pages have now embraced the chronological side again, and are showing the most recently posted Stories and Snaps at the top of the list. The company might have to decide between preferencing it's most engaged and loyal users or aiming to add more casual users.

Users were not happy about the new look, with more than 1,250,000 people signing a petition to reverse the design.

Do you like Snapchat's new feed?

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