Facebook tightens issue ads, political ads to prevent election interference

Death feed Two men killed live on Instagram & Facebook

Some people reacted with concern on Twitter: Was Facebook reading messages more generally? This does not mean the company is planning to let users do this. The company apologized for not doing so sooner.

Facebook is also facing an investigation by the Federal Trade Commission in what's become its worst privacy crisis in its 14-year history. "But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads", Zuckerberg said in a Facebook post announcing the changes.

Facebook is working to strengthen its system ahead of this year's USA midterm elections and other elections around the world.

Facebook will require such advertisers now to confirm their identity, and any advertiser who doesn't comply "will be prohibited from running political or issue ads", Zuckerberg wrote. The requirement for issue ads is new.

Facebook will also require the administrators of pages with a "large number" of followers to also be verified. "These are created to increase transparency and accountability, as well as prevent election interference", they said.

All 2.2 billion Facebook users will receive a notice on their feeds titled "Protecting Your Information".

"This hearing will be an important opportunity to shed light on critical consumer data privacy issues and help all Americans better understand what happens to their personal information online", Greg Walden, committee Chairman and ranking member Frank Pallone, said in a statement.

"I'm quite confident given our analysis it is not more than 87 [million]".

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Facebook's revelation has bolstered suspicion that the Cambridge Analytica used the Philippines as a testing ground during the May 2016 elections for the "behavioral microtargeting, psychographic profiling, predictive analytics, and many other modern tools" touted by its president Alexander Nix before these were deployed in the November 2016 elections in the United States.

"We thought the data had been deleted and we should have checked", Sandberg said. Next to it Facebook will show "paid for by" information.

She says, "What we didn't do is the next step of an audit and we're trying to that now".

The company is facing a global backlash over the improper data-sharing scandal. Why did they wait until now to take decisive action? That turned it from a few hundred thousand records to hundreds of millions of records, he said.

EU spokesman Christian Wigand said Friday that EU Justice Commissioner Vera Jourova will have a telephone call with Facebook's chief operating officer, Sheryl Sandberg, early next week to address the massive data leaks. He is expected to discuss the organization's data use and protection measures to prevent future breaches. Facebook will also show you additional context about Pages to effectively assess their content. And while Facebook already offers a variety of "opt-out" options, there is not one at the "highest level", she said.

Facebook has admitted that information of up to 87 million people, mostly in the USA, may have been improperly shared with the British political consultancy firm Cambridge Analytica.

Facebook Indonesia Head of Public Policy Ruben Hattari says they will keep cooperating with the Indonesian government.

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