Google to begin prioritising mobile indexing over desktop indexing

Google begins to roll out its mobile-first index

The search engine giant is buying Tenor, the startup behind a popular mobile GIF keyboard, to power searches for GIFs on Google Images and other platforms like Google's keyboard app Gboard. Google says that it will have one index for search results, rather than a mobile-first index that is separate from its main index. As of now most of the users can see the "Next" tab, unlike the "More" option which some users are reporting to see on their search page.

Tenor would keep on operating as a different brand and Google "is anticipating putting resources into their innovation and associations with substance and API accomplices".

They also remind searchers the speed is important, especially for mobile content later this year, when Google begins to take mobile page speed into account in their algos, instead of only the current desktop speed. In fact, users have been complaining about this for nearly a week on Google Search and Assistant help forum.

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It's been over a year since Google first announced they'd be switching on mobile first indexing in search, but it's finally going live. The most recognizable changes are Google's new cards, which display relevant information in a card directly on a search results page. "For sites that have AMP and non-AMP pages, Google will prefer to index the mobile version of the non-AMP page", Google said.

GIF marketing is growing and marketers need to consider how to build brand awareness with campaigns that include shareable video clips that have the potential for viral growth, researcher Magid said in a report shared with Mobile Marketer.

Google has not revealed details about when the rollout of the mobile-first indexing would complete. But now, the Google has finally rolled out the mobile-first indexing to a larger number of sites. Many website now have mobile-friendly, responsive versions of their website that are tailored for smartphones or tablets. It will be interesting to see how this changes things in the world of search rankings.

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