Facebook loses its users trust

Christopher Wylie gives evidence to the inquiry into fake news

Facebook's reputation has taken a massive hit in the past week, after the revelation that it allowed Cambridge Analytica, a political consultancy working for the Donald Trump campaign, to wrongfully harvest the profiles of 50 million Facebook users without their permission to identify and target potential voters during the 2016 USA election. "If you chose to turn this feature on, we will begin to continuously log this information", notes Facebook.

There have been allegations that the information was used to help Donald Trump win the 2016 U.S. election.

Users who logged in to Facebook to delete their profiles after the privacy scandal discovered that Facebook stores data and complete logs of all incoming and outgoing calls from a users phone as well as store data of all SMS messages, according to a report in The Guardian. "This is not the case", Facebook's statement said.

Although helpful, Facebook's fact check page doesn't answer all the of questions being asked and therefore this fresh controversy won't disappear until they do.

Marc Rotenberg, executive director of the Electronic Privacy Information Centre, believes Facebook was in violation of the 2011 settlement in letting Cambridge Analytica harvest data on friends of Facebook users. Rosenberg, an Android user, also downloaded his Facebook data but found no record of his calls.

At about the same time House leaders were "inviting" the Facebook CEO to appear before the House Energy & Commerce Committee in the near future, their counterparts on the Senate Commerce Committee were doing the same. "Facebook also had about two years' worth of phone call metadata from his Android phone, including names, phone numbers, and the length of each call made or received".

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The social networking firm's privacy practices have come under fire after revelations that Cambridge Analytica obtained data on Facebook users, including information on friends of people who had downloaded a psychological quiz app, even though those friends had not given explicit consent on sharing. If you look at the terms and conditions of use, users of Facebook have given up a lot of their rights, privacy included.

Here is some of the lesser known information Facebook gathers about its users.

Facebook founder Mark Zuckerberg.

Articles in the London Observer and New York Times reporting Facebook's handling of personal data have done little to instill confidence that Zuckerberg's company is on top of the matter. "We're taking a break from Facebook", the company which runs the Firefox web browser said in a statement last week. If the app hasn't been used for three months, Facebook will cut off the app's access to an account holder's data.

The process is also common across many social media and other apps, usually occurring shortly after first joining a service.

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