Could Google have a rebrand in store for Android Wear?

Android Wear may rebrand to 'Wear OS' according to latest Google Play Services beta

The change may be to give the impression that Wear OS is its own platform.

According to a report by 9to5mac, this new name was first spotted by a Reddit user who received a pairing notification that features the new name and Google Assistant-like logo.

The new logo popped up as the user was exploring the latest Android P Developer Preview and installed the new Google Play Services beta.

In Android Oreo, Google took a chance and integrated Sony's Overlay Manager Service, the foundation for what is now the Substratum theming engine which is native to LineageOS.

So, why the changes, more so the name?

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With Android Wear usage way behind that of the Apple Watch and notably no major tech brands launching wearables at this year's MWC something needed to happen, but this wasn't necessarily what anyone expected. In the case of Android Wear, you'll be notified that there's a watch nearby that can be paired with your phone. As once can see from the image shared in the post, the new icon looks more in line with the traditional Google colors of blue, yellow, green and red.

Initially I was skeptical of the company rebranding to Wear OS.

Google is well-known for constantly experimenting with new designs and UI changes, mostly via limited server-side tests.

Android wears are mainly used for tracking the physical activities such as walk, run, and other exercises. We literally just got threw with the Android Pay to Google Pay rebrand, and so far, that one seems to be going well. This will clear the confusion about the Wearables in the users and they will be easily paired up with cross platform smartwatches to share different things together.

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